Posts Tagged ‘Linkedin’


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LinkedIn’s IPO to test appetite for Facebook

LinkedIn CEO Jeff Weiner talks during an interview during the Reuters Technology Summit in San Francisco, California May 17, 2010. REUTERS/Robert Galbraith

NEW YORK/SAN FRANCISCO | Thu Jan 27, 2011 10:21pm EST 

NEW YORK/SAN FRANCISCO (Reuters) – LinkedIn Corp announced plans to go public this year in what could be a test of investor appetite for social networking websites ahead of a highly anticipated Facebook offering.
LinkedIn announced its intention to go public on Thursday, setting the stage for the company co-founded in 2002 by ex-PayPal executive Reid Hoffman to become the first social network to plant a flag on Wall Street.

But many investors will be watching LinkedIn’s IPO to gauge the appetite for Facebook, now valued at $50 billion as the world’s most dominant social network, and other Internet IPOs.
“Facebook has definitely escalated people’s interest in the sector and I think there’s a lot of demand (for more Internet IPOs),” said Rory Maher, an analyst with Hudson Square Research.

The number of shares to be offered and the price range have not yet been determined, according to the form S-1 registration statement that LinkedIn filed with the Securities and Exchange Commission.

Investor interest and valuations are surging for privately held Web companies like Facebook, Zynga and Groupon. LinkedIn revealed its plans a day after newly public Internet company Demand Media Inc saw its shares jump roughly 33 percent in their first day of trading.
Just this week, Groupon Chief Executive Andrew Mason said the company was considering an IPO and was in talks with bankers.

Facebook, the world’s No. 1 Internet social network, recently raised $1.5 billion in funding in a deal that valued the company at $50 billion.

Facebook said recently it planned to publicly disclose its financial results by April 2012, a regulatory requirement triggered by the company’s number of shareholders and a move that some believe could lead to a public offering.

LinkedIn’s net revenue nearly doubled to $161.4 million in the first nine months of 2010, with $1.85 million in profit, according to the filing.

In contrast, Facebook, which has far more users worldwide, had $1.2 billion in revenue in the first nine months of 2010 and $355 million in profit, according to a Goldman Sachs prospectus pitching the company earlier this month to investors.

LinkedIn, which caters to professionals, has 90 million users, compared with the more than 500 million users of Facebook’s mainstream social networking service.

Morgan Stanley, Bank of America and JPMorgan are among the book runners for the LinkedIn offering.

A portion of the shares will be issued and sold by the company, while a separate portion will be sold by certain stockholders of LinkedIn, the filing said. No specific details were disclosed.
LinkedIn’s investors include Greylock Partners, Bessemer Venture Partners, Goldman Sachs and Sequoia Capital, a venture capital firm that has backed Yahoo, Google, Apple Cisco Systems and Oracle.

(Reporting by Nadia Damouni in New York and Alexei Oreskovic in San Francisco; Editing by Bernard Orr, Gary Hill)

LinkedIn’s IPO to test appetite for Facebook | Reuters

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>Top 10 Social Networks

  1. Facebook – 133,623,529 unique visits
  2. MySpace – 50,615,444 unique visits
  3. Twitter – 23,573,178 unique visits
  4. Linkedin – 15,475,890 unique visits
  5. Classmates – 14,613,381 unique visits
  6. MyLife – 8,736,352 unique visits
  7. Ning – 6,120,667 unique visits
  8. LiveJournal – 3,834,155 unique visits
  9. Tagged – 3,800,325 unique visits
  10. Last.fm – 3,473,978 unique visits

* — stats provided from About.com as of 08/12/10.
Top 10 Social Networks You Should Care About As a Web Developer
By Scott Clark
August 13, 2010

If you are a web developer, you may have brushed off social networking as a phenomenon that is dominated by teenagers and people seeking relationships. If you talk to non-developers, however, you may have realized that social networking is pervasive, and noticed that most smart businesses have embraced the phenomenon as a way to attract potential customers and interact with their current customers. In this article we’ll look at the top 10 social networking sites that you should be aware of as a developer who cares about your clients’ businesses.

Top 10 Social Networking Sites

To get started, let’s break down the top 10 social networking sites today. In order of unique visitors, here’s the list*:

  1. Facebook – 133,623,529 unique visits
  2. MySpace – 50,615,444 unique visits
  3. Twitter – 23,573,178 unique visits
  4. Linkedin – 15,475,890 unique visits
  5. Classmates – 14,613,381 unique visits
  6. MyLife – 8,736,352 unique visits
  7. Ning – 6,120,667 unique visits
  8. LiveJournal – 3,834,155 unique visits
  9. Tagged – 3,800,325 unique visits
  10. Last.fm – 3,473,978 unique visits

* — stats provided from About.com as of 08/12/10.
Over the last year, Facebook has doubled its monthly visitors, while MySpace has experienced a 13% decrease. Some of the change is due to MySpace users growing up and wanting to interact with business acquaintances, school friends and more, but overall, social networking is dramatically increasing worldwide. Small businesses, corporations and grandparents everywhere are becoming socially active online at an exponential rate. The time is now to get your business or website’s presence on the social networks so your customers can reach and communicate with your business and other customers.
Your business or website’s social networking presence should not be a copy of your website, nor should it appear like a brochure designed to sell something. It should provide a more personal look at your business, the people who are involved, and the social networking sites should be a place where, although still done in a professional manner, your company can let its hair down, so to speak. Interesting aspects of your business, positive communications with your customers, new aspects of the business that you are working on or considering are all topics to be considered for posting on your social networking sites.
Another thing to keep in mind is that all of the social networking sites have their own rules about soliciting, advertising and what can and cannot be posted on their sites. You must adhere to their rules, or you will be banned and your site will be blacklisted. Most social networking sites enable their members to interact with each other, and your business’ social networking sites are no different. You can expect to receive both positive and negative feedback. While the positive feedback is great, the negative feedback allows you to focus on those aspects of your site or business that needs improvement. Your reactions to that negative feedback will be seen by all of your other customers, whether they are current customers or potential customers, so keep it professional, and whatever you do, do not allow yourself to get into a flame war or argument.
On some social networking sites you can use an RSS feed to display your most recent articles or content from your regular website. This is a great way to keep folks informed about changes to your site, and keeps the content on your social site fresh and appealing.
Some social networking sites, such as Twitter and Facebook, provide web developers with access to many features of their site through the use of Application Programming Interfaces (APIs) or Software Developer’s Kits (SDKs). Developers can access bits of information from “friends” on their social networking site, and display that information on their regular website. Facebook’s now famous “Like” button is an example of the use of an API.
Here are a few social networking APIs and SDKs that you may find useful as you create or enhance your current website:

Top 10 Social Networks You Should Care About As a Web Developer – www.htmlgoodies.com

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